Privacy Policy

(according to the General Data Protection Regulation – GDPR)
 Last updated: 2025-05-16

1. General Information

This website is operated by:
 Mag. Iris Isabella Haiderer
 BFLY PUBLISHING
 Dr.-Anton-Bruckner Strasse 12, 4840 Voecklabruck, Austria
 Email:  hello@isabellebutterfly.com
WhatsApp: +43-664-5309706

We take the protection of your personal data seriously. Your data is processed exclusively in accordance with the applicable legal provisions (GDPR, Austrian Data Protection Act – DSG, TKG 2003).

This privacy notice informs you about the nature, scope, and purpose of data processing on this website.


2. Data Collection
 We collect personal data on this website exclusively through a voluntary newsletter signup form.
 The data collected includes:

This data is collected solely for the purpose of sending occasional updates about the author's books and projects.
 No other data is collected.
 No tracking, no third-party analytics tools are used.
 No data is shared with third parties.
 The website remains informational in nature, but includes the option to subscribe for updates.

Newsletter Subscription and Data Processing

When you subscribe to the Isabelle Butterfly newsletter, we collect your email address and process it to manage your subscription and send newsletter-related communications.

Double opt-in

We use a double opt-in process. After submitting your email address, you will receive a confirmation email containing a link. Your subscription becomes active only after you click that link. We record the subscription status and relevant dates to document the registration and confirmation process.

Email storage and technical services

Newsletter registration data is stored in Google Sheets and processed using Google Apps Script, services provided by Google. These services are used to manage subscriptions, send confirmation emails and process unsubscribe requests. Depending on the applicable service configuration, Google may process data on our behalf. Please also consult Google's privacy information for details about its data processing practices.

Data we process

Depending on your subscription status, we may process your email address, subscription status, a technical confirmation or unsubscribe token, the registration date, the confirmation date, the unsubscribe date and the source of registration.

Purpose and legal basis

We process your email address to manage your newsletter subscription and send communications you have requested. The legal basis is your consent under Article 6(1)(a) GDPR. You may withdraw your consent at any time by unsubscribing. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Retention

Unconfirmed registration records are retained only as long as necessary to manage the confirmation process and address technical or security requirements. Confirmed subscriber records are retained while the subscription remains active. After an unsubscribe request, the record may be retained for a limited period where necessary to document the request and prevent further unwanted mailings, subject to applicable legal requirements.

Unsubscribing

You can unsubscribe using the unsubscribe link provided for your subscription. Once your request has been processed, your subscription status is changed to unsubscribed and your address will no longer be treated as an active subscriber.

Your rights

Subject to applicable law, you may have the right to access, rectify, erase or restrict the processing of your personal data, to object to certain processing, and to withdraw your consent. You may also lodge a complaint with a competent data protection supervisory authority.

For questions about this newsletter or your personal data, please contact: hello@isabellebutterfly.com.


3. Cookies and Hosting

This site is hosted via Google Sites, a service provided by Google. 

Google Sites may use essential technical cookies for website functionality. These are set and managed by Google, under Google’s Privacy Policy:
 👉 https://policies.google.com/privacy 

As site owner, we have no access to this data.


4. External Links

This website contains links to third-party platforms:

By clicking on these links, you leave our website. These external services are responsible for their own content and data protection policies:

5. Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables us to analyse the behaviour of visitors to our website and helps us improve the user experience and the performance of our online content.

Google Analytics uses a specific form of cookie, which is stored on your device and allows an analysis of your use of our website. The information generated by the cookie about your use of the website (including your IP address) is usually transmitted to a Google server and stored there. For users within the European Union or the European Economic Area, this data is typically processed within the EU. In some cases, data may be transferred to the United States. Google is certified under the EU-U.S. Data Privacy Framework.

We use Google Analytics with IP anonymisation enabled. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The data collected may include the pages visited, the time spent on the site, the referring URL, the type of browser and operating system used, and demographic data (e.g. age, gender, interests) if available.

We use Google Analytics solely with your consent, in accordance with Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by changing your cookie settings.

For more information on how Google handles user data in the context of Google Analytics, please refer to Google’s privacy policy:
 https://policies.google.com/privacy 

If you wish to prevent the collection of data through Google Analytics, you can install the browser add-on available at:
 https://tools.google.com/dlpage/gaoptout 


6. Contact

If you contact us via email or WhatsApp, your message and any data you voluntarily provide will be treated confidentially and not stored through this website.

Note: WhatsApp is a third-party service owned by Meta Platforms, Inc. Use of WhatsApp is subject to its own privacy policy.


7. Legal Basis & Rights under GDPR

The legal basis for processing your personal data is your voluntary consent according to Art. 6 (1) (a) GDPR.
 By entering your data in the newsletter form and submitting it, you agree to receive occasional e-mails from the author.

You have the right to:

To exercise these rights, simply contact us via e-mail at:
 hello@isabellebutterfly.com

We will process your request without delay and in accordance with the legal requirements.

Competent authority in Austria:
 Austrian Data Protection Authority
 https://www.dsb.gv.at 


8. Updates

We reserve the right to adapt this privacy policy to comply with legal changes or to reflect new features on the website.